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Insurance Marketing Ideas
Ask any three individuals and each of them will come up with his own list of what he considers are sure-fire insurance marketing ideas. So how are you supposed to know what works exactly and what doesn't?
You probably don't want to hear this, but it's really a matter of customizing your marketing to your own business, your unique style and your personality. Marketing ideas for your insurance company that may drive profits up wildly for you may not work for another. And that's exactly why you'll discover a wide range of insurance marketing ideas being batted about.
You best bet, though, at least to start is to not to stray too far from the tried and true ideas. Some of the most obvious are still the best. And what are these? Let's start with the old fashioned pre-internet plan: word of mouth.
This strategy comes in several forms. First, you'll want to pick up that cell phone you keep by your side constantly and start calling. Just calling. You're bound to find some people -- even among your own circle of friends -- who may be interested in insurance. Let's face it, insurance is not a topic that comes up in the average conversation of most people. You may have friends who have a need, but just don't who to turn to.
Once you have friends who are pleased with your services and your prices, it's time to turn to the second phase of these insurance marketing ideas. And that's asking your current customers to refer some of their friends. There's no better marketing plan than a satisfied customer.
One of the most overlooked insurance marketing ideas is the sponsorship of a high-profile event. Sound like a lot of work? It really isn't. Invite what many insurance agents refer to as their first and second tier prospects to your speaking engagements. Consider highlighting industry leaders. It's not unusual for organizations to sponsor quarterly or even bi-annual speaking programs in this fashion.
Word of mouth is great, but back that action up with a newsletter. Hmm. Again it sounds like some work to you. No one ever said marketing would be all fun and games. But, believe it or not, newsletters are highly effective marketing tools -- regardless of your vocation. A newsletter keeps your name in front of some of your best customers and is a great way to attract new ones. The big advantage of a newsletter is the creditability it creates as well as the interest it stimulates in your products and services.
This is only a small part of the many insurance marketing ideas you can use to promote your business. This is a great sample to get you started. As you continue in your business you'll discover that there are many ideas you can tailor to your own firm. The key, of course, is to finding the specific ideas that work for you. Don't be afraid to toss those that don't seem to work well.